Results from a tiny SEO experiment
How much search traffic can you get by just uploading your existing newsletter online?
Jan 14th 2019 | Fish Apple Potato Plum
Candy Japan 2018 Year in Review
Revenue numbers, site stats and learning from the fails and successes of running Candy Japan in 2018.
Dec 28th 2018 | COROROMAN!
Let COROROMAN reveal to you his juiciness, then nibble on cacao sticks. Why don't you try some sours as well?
Dec 14th 2018 | Soylent Green is Soybeans... or Matcha?
How Bemmu embarrassed himself at a Japanese izakaya, and some candy descriptions as well.
Nov 14th 2018 | Feeling lucky?
Get your fortune told while snacking on seaweed chips and pretending to eat ice cream.
Here's what was in your first box
Gummy, chewy, crunchy
Grape-flavored chewy soft candies, white and muscat grape gummies, "extreme cut" Hokkaido potato chips and 100% strawberry juice gummies.
Candy Japan YouTube marketing horror story
Results from asking 180 YouTubers to make an unboxing video for a subscription box. Includes detailed breakdown of response rate, number of videos made, views and the sales results from them.
20181014 | Classy chocolates, pop rocks and a DIY kit
Explanation of what the Japanese candies "Meiji Fran Double Chocolate", "Meiji Crackling Panic Grape", and "Neru Neru Jelly" are like.
Here's what was in your first box
Sep 28th 2018 | Sweet, sour, pure & natural
Explanation of what the Japanese candies "Koaya Soft Candy", "Gochi Sweet & Sour Japanese Plum", "Calbee Kiwa Jaga" and "Pure & Natural Gummy" are like.
A/B testing how to ask YouTubers for product reviews
How I got 48 YouTubers to agree to review my product. Includes results from A/B testing different messaging approaches.
Jul 28th 2018 | This One Goes Out To All The Gummy Ladies
How did Candy Japan get its first subscribers?
How the Japanese candy subscription box Candy Japan found its first subscribers when the site just got started.
May 14th 2018 | Gone Fishin'
Here's what was in your first box
Credit card fraud warning signs
Avoid accepting fraudulent credit card orders by paying attention to these warning signs.
Feb 28th 2018 | Fruit by the Foot, I Mean Centimeter
The items in the box are: Nagai Sakeru Gummy, Kameda Chocolate Persimmon Seeds, and Kracie Colorful Chocolate Kit.
Feb 14th 2018 | Something Old, Something New; Happy Dars Day to You
The items in the box are: DARS Milk Chocolates, Sakuma Drops, Kirara Tokachi Camembert Cheese, and Lion Kiechau-kun Gummies. Anime fans will be delighted with these Sakuma Drops made popular iwith the tragic anime “Grave of the Fireflies”.
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