Nov 14th 2018 | Feeling lucky?
Get your fortune told while snacking on seaweed chips and pretending to eat ice cream.
Here's what was in your first box
Gummy, chewy, crunchy
Grape-flavored chewy soft candies, white and muscat grape gummies, "extreme cut" Hokkaido potato chips and 100% strawberry juice gummies.
Candy Japan YouTube marketing horror story
Results from asking 180 YouTubers to make an unboxing video for a subscription box. Includes detailed breakdown of response rate, number of videos made, views and the sales results from them.
20181014 | Classy chocolates, pop rocks and a DIY kit
Explanation of what the Japanese candies "Meiji Fran Double Chocolate", "Meiji Crackling Panic Grape", and "Neru Neru Jelly" are like.
Here's what was in your first box
Sep 28th 2018 | Sweet, sour, pure & natural
Explanation of what the Japanese candies "Koaya Soft Candy", "Gochi Sweet & Sour Japanese Plum", "Calbee Kiwa Jaga" and "Pure & Natural Gummy" are like.
A/B testing how to ask YouTubers for product reviews
How I got 48 YouTubers to agree to review my product. Includes results from A/B testing different messaging approaches.
Jul 28th 2018 | This One Goes Out To All The Gummy Ladies
How did Candy Japan get its first subscribers?
How the Japanese candy subscription box Candy Japan found its first subscribers when the site just got started.
May 14th 2018 | Gone Fishin'
Here's what was in your first box
Credit card fraud warning signs
Avoid accepting fraudulent credit card orders by paying attention to these warning signs.
Feb 28th 2018 | Fruit by the Foot, I Mean Centimeter
The items in the box are: Nagai Sakeru Gummy, Kameda Chocolate Persimmon Seeds, and Kracie Colorful Chocolate Kit.
Feb 14th 2018 | Something Old, Something New; Happy Dars Day to You
The items in the box are: DARS Milk Chocolates, Sakuma Drops, Kirara Tokachi Camembert Cheese, and Lion Kiechau-kun Gummies. Anime fans will be delighted with these Sakuma Drops made popular iwith the tragic anime “Grave of the Fireflies”.
What I Learned Burning $13,867 on YouTube Ads for Candy Japan
Explains how expensive it is to advertise on YouTube, what is involved in launching a campaign and finally tweaking it towards profitability.
7 Japanese Subscription Boxes to Try Out
Subscription boxes are all the rage, and there are several that ship from Japan as well — everything from green tea via ramen to anime and even stationery.
Jan 28th 2018 | Japanese Delicacies!
Candy box contained "Strawberry Chocolate Gummies", "Okinawa Chinsuko" and "Calbee Silky Sweet Potato Crisps".
6 Delicious Japanese Matcha Chocolates
Besides making a great drink of tea or matcha milk, matcha green tea is also used as ingredient for chocolates. Japanese matcha chocolates give you that superb matcha taste without having to whisk your own matcha powder. See 6 delicious examples of matcha green tea chocolates inside.
Japanese sour candies
Sours are loved everywhere, and Japan is no exception. If anything, Japanese sour candies seem to have a particularly hard kick. Contains 6 great examples of popular Japanese sour candies, and as a bonus you'll learn how to say "sour" in Japanese too.
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