What's it been like not running Candy Japan for a while?
How pausing Candy Japan for the first time in ten years has affected me financially and mentally.
Mar 14th | One Small Step for a Papa
Matcha wafers, space-themed chocolates, and a special collaboration with a bearded father figure.
Candy Japan shipments paused
Candy Japan halts subscriptions due to international shipping being halted.
Feb 28th | Crunky Cow Rush
Premium Hokkaido soft candies, fizzy candy & strawberry and cheese chocolates.
Feb 14th | Maritime Challenge
With this box you'll get to taste kinako and squid, make a DIY chocolate banana and get a glimpse of what taiyaki and dorayaki are all about.
Jan 28th | I'll take you to the candy shop
Enjoy cute Hello Kitty chocolates, build your own candy store, and more.
Jan 14th | Elementary, Dr. Slime
Taste unknown mushrooms, devour cute characters, and eat your own slime.
Dec 28th | Ramune roulette
Candy Japan box featuring a less lethal version of Russian roulette.
Dec 14th | Nori, KitKats and 10000 yen
How would you like to get 10000 yen? Also try the new Kit Kat flavor, make the latest DIY kit from Kracie and more.
Nov 28th | Chocolates, senbei and cherries
Matcha and sugar free chocolates, soy sauce senbei and two-layered cherry gummies.
Candy Japan 2019 Year in Review
Revenue numbers, site statistics, advertising experiments and learnings from a tough 2019.
Nov 14th | Matcha by any other name
Matcha KitKats, rose-scented raspberry candy and a foam DIY kit.
Oct 28th | Butt detective with his sidekick Bananaman
Butt detective isn't done solving mysteries with his butt powers, and has reappeared in glorious high-definition peachy gummy form.
Tried YouTube ads again, this time with more analysis
Deeper analysis into Candy Japan's recent YouTube ad campaign results. Shares numbers on profitability of customers originating from YouTube, and what it costs to find these customers through paid ads there.
Estimating ad-acquired subscriber value
How to take into account channel-specific retention for subscribers gained from ad campaigns.
Oct 14th | Rock-Paper-Butt-Tsumami-Diamond
Baby you're so sweet I got you a diamond pacifier made out of candy.
Sep 28th | Watermelon seeds, ninjas, ume and hi-chews
The September 28th 2019 box had Ninja Food, sweets that resemble watermelon seeds, and two types of chewy candies: plum and hi-chews.
Sep 14th | Monsters, sushi and pounded rice
Relax with some beer and sushi, no wait... it's all a lie!